Category Archives: Blog

GDPR is not enough to protect us in the era of wise algorithms

GDPR is not enough to protect us in the era of wise algorithms

The modern European privacy law packs a punch. Within hours of the General Data Protection Regulation (GDPR) coming into force, an Austrian privacy activist used the modern EU rules to file a legal complaint against Facebook and Google. It’s too early to say how the case will be resolved, but companies found to be in […]

How ‘woke’ marketing allows quick fashion brands to abuse environmental and labor laws with impunity

How ‘woke’ marketing allows quick fashion brands to abuse environmental and labor laws with impunity

Despite growing awareness of the environmental and social consequences of quick fashion, overproduction and overconsumption of clothing persists. To appeal to a more informed audience, fashion brands have adopted “woke” marketing tactics and released ads that illustrate political and social awareness around race, LGBTQ+, feminism, and the environment. A well-known sportswear brand Nike used images […]

Leboncoin, Craigslist, Vinted… how can second-hand marketplace platforms build trust?

Leboncoin, Craigslist, Vinted… how can second-hand marketplace platforms build trust?

The Covid-19 outbreak has caused unprecedented disruption to trade across most sectors. This appears to be linked to changes in consumer behaviour, as consumers increasingly seek to consume differently and more responsibly. It is in this context that we are witnessing growth of collaborative consumption. Second-hand shopping, which is one form of this phenomenon, is […]

Heated Steering Wheel for $20 a Month? What’s Driving the Subscription Economy

Heated Steering Wheel for  a Month? What’s Driving the Subscription Economy

From gym memberships to music and movies to razors, toilet paper, meal kits and clothing, there is hardly an area that the subscription economy can’t address. After conquering the software market – where it earned its own acronym, SaaS (software as a service) – the subscription model is now making its way into the hardware […]

Green gardens in front of houses reduce physiological and mental stress

Green gardens in front of houses reduce physiological and mental stress

There is growing evidence that being in natural spaces – or during gardening or listening birds singing – has a positive impact on sanity.Being in nature is also related to improvement of cognitive functions, more relaxation, coping with traumaand easing some symptoms of attention deficit disorder in children. However, most of these studies have focused […]

Five ways to lend a hand wildlife during heatwaves

Five ways to lend a hand wildlife during heatwaves

Extremely sizzling weather is becoming more common. The ten warmest years since 1884 have all occurred over the last two decadesWhile experts can lend a hand humans take the right precautions to beat the heat, who cares about the rest of the animal kingdom? High temperatures are uncomfortable and potentially deadly to wildlife. Fortunately, you […]

What Listening to the Soil Can Teach Us About Our Connection to the Earth

What Listening to the Soil Can Teach Us About Our Connection to the Earth

How often do you think about the soil beneath our feet? We humans rely on soil to provide us with a stable supply food, clean water and clean air. Soils have a living history and stories to tell. They are alive. Soil is a diverse continuum across the Earth’s surface. reflecting the combination of air, […]

Why Olympic Success May Be Linked to Juvenile Athletes’ Mental Health Deterioration

Why Olympic Success May Be Linked to Juvenile Athletes’ Mental Health Deterioration

Skateboarder Zheng Haohao She is 11 years antique. She is also one of the youngest competitors at the Paris Olympics. That may be an impressively youthful age to become an elite athlete, but Zheng is not unique in her youth: She is one of a group of distinguished youthful Olympians at this year’s games. There […]

How Fitness Trackers Motivate Us to Stay Fit

How Fitness Trackers Motivate Us to Stay Fit

Like many shiny recent technologies to come out of California, the world greeted the Fitbit with a wave of enthusiasm when it was introduced in 2012. But it wasn’t just a nippy, must-have fad. The range of health and fitness trackers and wearable technology This number has since increased significantly, reflecting the widespread desire to […]

Does foam rolling actually have any benefits?

Does foam rolling actually have any benefits?

Foam rolling used to be reserved for professional athletes. Today, it’s difficult to enter a gym without tripping over someone rolling around on a neoprene tube. Dedicated classes are available at trendy Recent York gyms. visited by like Sarah Jessica Parker and Shakira. Forget protein shakers, resistance bands or Fit Bits: foam rollers are a […]