Influencer marketing doesn’t need more metrics – it needs more trust and collaboration between brands and influencers

Influencer marketing doesn’t need more metrics – it needs more trust and collaboration between brands and influencers

Influencer marketing has become one of the most important tools of brand strategy. Companies across industries are increasingly turning to social media personalities to promote their products and services. However, despite its wide application and significant impact, influencer marketing is surrounded by uncertainty, ambiguity and controversy, both among practitioners and the general public. Questions often […]

A fresh home test for chlamydia and gonorrhea will be available soon. Here’s what you need to know

A fresh home test for chlamydia and gonorrhea will be available soon. Here’s what you need to know

Australia Therapeutic Goods Administration (TGA) recently approved a self-test kit for chlamydia and gonorrhea for women and others with a vagina. Reports indicate that these home tests will be available in pharmacies from December 13. So what do we know about this test? Basics The test was developed by a The company is based in […]

Modern research shows how long, intensely and often you need to stretch to improve your flexibility

Modern research shows how long, intensely and often you need to stretch to improve your flexibility

Can you reach out and touch your toes without bending your knees? Can you reach both arms above your head? If this sounds like a struggle, you may lack flexibility. Flexibility is the ability to move a joint through it full range of motion. It helps you do most sports activities and can prevent muscle […]

Why sending a overdue gift isn’t as bad as you think – and better overdue than never

Why sending a overdue gift isn’t as bad as you think – and better overdue than never

If finding the right gift and making sure the recipient receives it on time leaves you feeling anxious, you’re not alone. More than half of Americans say so that giving gifts stresses them out. Concerns about on-time deliveries are so common that people decide to take time off deadlines for each shipping service. And if […]

popular exercise regimen may reduce the need for prescription drugs – recent research

popular exercise regimen may reduce the need for prescription drugs – recent research

Although CrossFit is often perceived as a sport that requires great fitness, that shouldn’t discourage you from trying it. CrossFit is designed to be accessible to everyone, with scalable workouts to suit all ages and abilities, on the principle that the needs of elite athletes and beginners differ only in intensity, not type. By combining […]

Pressure on the tip may work in the moment, but customers will be less likely to return

Pressure on the tip may work in the moment, but customers will be less likely to return

Have you ever hesitated at the checkout, feeling uncomfortable as the employee watched you choose your tip? It’s not just you. The rise of digital tipping systems—from point-of-sale devices held by employees to countertop screens that clearly display selections—are changing the tipping lively, often in ways that make customers feel closely watched. How marketing professors […]

The government’s response to the royal commission into veteran suicide is largely right, but contains a few errors

The government’s response to the royal commission into veteran suicide is largely right, but contains a few errors

Some average 78 serving or former members of the Australian Defense Force (ADF) have died by suicide every year over the last decade. In 2021, the government announced its formal establishment Royal Commission in Veterans Affairs and Suicide to deal with this national tragedy. Now the Albanian government has done it posted her response to […]

Many people don’t measure their blood pressure properly at home – here’s how to get right readings

Many people don’t measure their blood pressure properly at home – here’s how to get right readings

By measuring your blood pressure at home, you can take readings over several days to get a better picture of your health, rather than taking one-time measurements at your doctor’s office. To get an right reading, it is vital to follow certain steps. But our study found that most Australians do not measure their blood […]