Turns, nerves and panic before the goal – why athletes sometimes suddenly lose the ability to play

Turns, nerves and panic before the goal – why athletes sometimes suddenly lose the ability to play

In elite gymnastics, few names shine as brightly as Simone Biles, known for her challenging routines and seemingly unwavering confidence. Biles surprised the world at the Tokyo Olympics when she experienced a bout of what she called “turns.” This phenomenon, where gymnasts lose spatial awareness in mid-flight, can turn a well-practiced sequence into dangerous jumpFrom […]

Schools are a key place for physical activity programs – here’s how to make them work

Schools are a key place for physical activity programs – here’s how to make them work

The importance of promoting activity among juvenile people cannot be overemphasized. This is public health priority. And yet new study reports that school-based physical activity programmes are ineffective in increasing the activity levels of juvenile people. The review found that in 17 international studies of a range of school-based physical activity interventions, there was little […]

Sarcopenic obesity can rob people of their strength – but even tiny bursts of exercise can support a lot

Sarcopenic obesity can rob people of their strength – but even tiny bursts of exercise can support a lot

It’s no secret that getting older can sap our strength. This age-related muscle loss—known as sarcopenia—can ultimately lead to more falls, longer hospital stays, difficulty walking or using the bathroom, and less independence. Ultimately, it could mean moving into a nursing home. Many people imagine that a person with this condition is ancient, fragile, and […]

Thinking of Using an Activity Tracker to Assist You Hit Your Fitness Goals? Here’s Where It Can Assist—and Where It Probably Won’t

Thinking of Using an Activity Tracker to Assist You Hit Your Fitness Goals? Here’s Where It Can Assist—and Where It Probably Won’t

It’s that time of year when many people start to implement their resolutions for the coming year. More physical activity is a popular and worth goal. If you want to be more busy in 2024, you may have invested in or are considering purchasing an activity tracker. But what are the benefits of activity trackers? […]

EPA pulls Dacthal pesticide from sale due to health concerns

EPA pulls Dacthal pesticide from sale due to health concerns

In a move not seen in almost 40 years, the Environmental Protection Agency on Tuesday an emergency order was issued suspension of all apply of herbicides that may pose a solemn risk to the health of unborn children. The herbicide dimethyltetrachloroterephthalate, also known as DCPA or Dacthal, is used on crops such as broccoli, Brussels […]

Selling the City to Advertising? Nothing Novel to See Here

Selling the City to Advertising? Nothing Novel to See Here

Recent debates on observable advertising in Melbourne and Sydney have highlighted public concerns about the commercialisation of public space. The sense that our cities are becoming increasingly vulnerable to commercial forces is based on the assumption that advertising has no place in our cities. However, historical images of our cities challenge this view. They reveal […]

Dove’s Latest ‘Real Beauty’ Push – and Why Getting Rid of AI Will Be Harder Than You Think

Dove’s Latest ‘Real Beauty’ Push – and Why Getting Rid of AI Will Be Harder Than You Think

Cosmetic brand Dove recently announced will not apply artificial intelligence (AI)-generated models in its advertising campaigns. But is this really an anti-AI stance, or just marketing of “inclusive” and “realistic” AI-generated images? In other words, is Dove trying to shape the ideals of beauty that AI presents to consumers, rather than abandoning its apply entirely? […]

Digital transparency can sometimes boost consumer distrust

Digital transparency can sometimes boost consumer distrust

General provisions on the protection of personal data (GDPR) implemented in the European Union since May 2018 has introduced a significant change in the culture of companies in terms of their data practices, imposing recent ethical, responsible and clear requirements. The goal was to protect consumers by informing them about the tools, practices, and technologies […]