Now billboards can read your emotions… and that’s just the beginning

Now billboards can read your emotions… and that’s just the beginning

Advertising giant M&C Saatchi is currently testing billboards with hidden Microsoft Kinect cameras that read viewers’ emotions and respond to whether a person’s facial expression is content, melancholy or neutral. This test ads – featuring a fictional coffee brand called Bahia – have already appeared on Oxford Street and Clapham Common in London. So now […]

Should brands take a stand on social and political issues?

Should brands take a stand on social and political issues?

In the immediate aftermath of last month’s shocking assassination attempt on U.S. presidential candidate Donald Trump, search engine giant Google has found itself in trouble. The reason? A technical issue with its autocomplete feature. Search terms related to the attempted bombing were apparently omitted from Google’s automatic search bar suggestions. Conservative social media users were […]

How retail giants could thrive on the high street after the pandemic

How retail giants could thrive on the high street after the pandemic

Even before the COVID-19 pandemic, the UK’s high streets were already undergoing a period of transformation a slow and painful declineIndependent shops struggled, department stores fight for survivaland well-known chains fought for market share. A year after March 2020, shopping habits had changed dramatically. “Indispensable” stores were closed for months, and Online spending has skyrocketedIn […]

There are a lot of green belts in our area – we can definitely do more than just mow one third of the city greenery

There are a lot of green belts in our area – we can definitely do more than just mow one third of the city greenery

You can make fun of the national anthem by singing “Our land abounds in nature’s belts,” but you may not know how true that is. For example, in Melbourne more than one third of all public green space is green belts(This number includes roundabouts, medians and other green parts of the street.) That’s an impressive […]

A novel study shows that being a ‘weekend warrior’ may be just as good for your brain health as exercising all week long.

A novel study shows that being a ‘weekend warrior’ may be just as good for your brain health as exercising all week long.

With the demands of adult life, free time can be a scarce commodity. Many of us wonder, “I barely have time to cook dinner. How can I find time for regular exercise during the week?” The health benefits of exercise include reduced risk of chronic diseases such as: heart disease AND dementia – may seem […]

Lifestyle changes can reduce the risk of dementia by maintaining brain plasticity – but the time to act is now

Lifestyle changes can reduce the risk of dementia by maintaining brain plasticity – but the time to act is now

Walk 10,000 steps a day, limit alcohol, sleep better at night, be socially dynamic – we are told that such changes can prevent up to 40 percent of dementia cases worldwide. Considering that dementia is still one of the most feared diseasesWhy don’t we push our doctors and governments to support these lifestyle changes through […]

Geri Taylor, voice on Alzheimer’s, dies at 81

Geri Taylor, voice on Alzheimer’s, dies at 81

Geri Taylor, whose candid accounts of the ravages of Alzheimer’s were so powerful that they made her a public advocate for people with the disease, died Aug. 4 in Danbury, Conn. She was 81. The cause was complications of Alzheimer’s disease, said her husband, Jim Taylor. Ms. Taylor, a former nurse, brought the expertise, knowledge […]

How to Find the Right Oncologist After a Cancer Diagnosis

How to Find the Right Oncologist After a Cancer Diagnosis

No matter your circumstances, you should feel empowered to decide who treats your cancer. Ideally, experts say, you’d be able to easily compare doctors’ experience levels and outcomes across patients they’ve treated with the same diagnosis. But such one-to-one comparisons aren’t always basic to make. “Right now, though, there’s no publicly available data that would […]

Calvin Klein’s Novel Sexting Ads Are Not Only Unethical, They Might Not Even Be Effective

Calvin Klein’s Novel Sexting Ads Are Not Only Unethical, They Might Not Even Be Effective

A bare-chested man lounges on a immense couch while two attractive juvenile women relax next to him. A text message appears: “Hahah, a little threesome never hurt anyone.” Where could this scene be from? An adult novel, an adult film? No, it’s a fresh Calvin Klein ad. The brand known for risky promotions has adapted […]

Brand analysis of the newest AFL team

Brand analysis of the newest AFL team

After months of debate and intrigue, the AFL’s 19th and youngest team, the Tasmania Devils, have finally launched their Devonport sweater, logo and colors this week. The Devils will wear green, yellow and red kits, and their guernsey will feature a map of Tasmania with a central red “T”. The club’s logo features the profile […]