Imagine an outdoor NBA game. In August. In Phoenix. Kick-off at 12:00 p.m. There are no breaks. There is no halftime break. There are no substitutions. And players have to wear snowsuits, gloves, and ski masks. It sounds witty, right? However, racing drivers regularly compete in similar conditions. The fans who attend will certainly appreciate […]
You may have seen articles in the media or fitness influencers online telling people to do “dead hangs,” which are hanging from a bar—usually with your feet off the floor. The goal is usually to improve upper-body strength and shoulder stability, or to stretch the muscles around your shoulders. But what does the science say? […]
Global sales of fitness trackers have grown from $14 billion in 2017 to more than $36 billion in 2020The meteoric success of these gadgets suggests that more people than ever are seeing value in tracking the number of steps they take, the floors they climb, the time they spend sitting and the calories they burn. […]
Men are generally taller than women, but we do not define gender by height. Similarly, our latest research shows that we can’t define men and women based on their tendency to sweat (though some parents and partners may suggest otherwise). When we examined men and women during exercise in heated and arid conditions, sex differences […]
If you spend a lot of time exploring fitness content online, you may have come across the concept of heart rate zones. Heart rate zone training has become more popular in recent years, in part due to the boom in wearable technology, which, among other functions, allows people to easily track their heart rate. Heart […]
Beth Bergmans enjoyed working as a project manager at an online university based in Minnesota. “We provide opportunities for people to grow in life—that gave me a certain satisfaction,” she said. “And the people I work with are amazing.” Ms. Bergmans, 63, had planned to stay in her job for two years, until she qualified […]
When Jackie’s 9-year-old son came down with a low-grade fever in October, she dismissed it as a typical school bug. But his illness worsened over the next few days. “His skin tone looked gray,” she said, and his near-constant diarrhea left him unable to sleep and too delicate to stand. After two trips to the […]
Newly created by the World Health Organization published report on regulating the cross-border marketing of alcohol is causing concern in countries like Australia and Recent Zealand given their reticence in advertising alcohol. Alcohol is widely consumed in Australasia, but tensions remain over how far, if at all, the marketing of these products should be restricted. […]
Companies are often tempted to cut their marketing budgets because of the short-term savings it provides – but those cuts can cause problems in the long term. Up-to-date research from my colleague Tarun Kushwaha and I published in Marketing Magazine proposes a method to predict whether these counterproductive cuts will be made up to a […]
E-commerce can make shopping easier, but it also has a dim side that most consumers never see. Let’s say you take advantage of a sale and order an electric toothbrush and two T-shirts from Amazon. You unpack your order and discover that the electric toothbrush won’t charge and only one of the two T-shirts fits. […]