Author Archives: admin_primedhub

The solution to reducing extreme heat by up to 6 degrees is right in our own backyard

The solution to reducing extreme heat by up to 6 degrees is right in our own backyard

Australia has just experienced the second warmest summer on recordWith 2019 was the hottest year. Summer temperatures have soared across the country, causing huge economic and human losses. The good news is that we can do something about it in our own backyards. We’ve found that trees and vegetation can lower local land temperatures by […]

The daily dance of flowers following the sun is more fascinating than most of us realize.

The daily dance of flowers following the sun is more fascinating than most of us realize.

When I was a child, I was fascinated by Queensland field (Lophostemon confertus) growing in our yard. I noticed that its leaves would hang vertically after lunch in the summer, and the next morning they would be more or less horizontal. This is an example of heliotropism, which literally means moving in relation to the […]

Do You Have Knee Pain From Osteoarthritis? You May Not Need Surgery. Here’s What You Can Try Instead

Do You Have Knee Pain From Osteoarthritis? You May Not Need Surgery. Here’s What You Can Try Instead

Most people with knee osteoarthritis find that pain can be controlled and mobility improved without the need for surgery. updated treatment guidelines from the Australian Healthcare Safety and Quality Commission. What is knee osteoarthritis and what are the best ways to treat it? More than 2 million Australians suffer from osteoarthritis Osteoarthritis is the most […]

Just Eat Well – The £250m Gym Supplement Industry Isn’t Delivering Results

Just Eat Well – The £250m Gym Supplement Industry Isn’t Delivering Results

I am always impressed by the wide range of sports nutrition products available for sale in gyms and sports centres. No matter what time of day it is, it seems that gym goers are always drinking a shake. The sports nutrition market in the UK has grown rapidly in the last few years. For example, […]

Strength training has a number of benefits for women. Here are 4 ways to get started with weight training

Strength training has a number of benefits for women. Here are 4 ways to get started with weight training

Imagine a gym from a decade ago: the weight room was a largely male-dominated space, with women doing most of their cardio. Swift-forward to today, and you’ll likely see women of all ages and backgrounds confidently navigating the weights. This is more than just an anecdote. According to data from Australian Sports Commissionnumber of women […]

Philippines reports first Mpox case since WHO declared global emergency

Philippines reports first Mpox case since WHO declared global emergency

The Philippines on Monday reported its first case of mpox, formerly known as monkeypox, this year, just days after the World Health Organization declared the disease a global health emergency. The Philippine Department of Health, in a statement announcing the case, did not say whether the patient was infected with clade Ib, a newer and […]

How Facebook and Google Changed the Advertising Game

How Facebook and Google Changed the Advertising Game

A technological revolution is coming to advertising. Chatbots are replacing humans, data is threatening our privacy, and blockchain is connecting it all. In our series on technology and advertising, we look at how the industry is changing. Creativity and spectacle are becoming less essential than personal information used to target ads. Sponsored links in Google […]

Is Virtue Signaling Worth It for Businesses? We Analyzed 81,799 Airbnb Listings to Find Out

Is Virtue Signaling Worth It for Businesses? We Analyzed 81,799 Airbnb Listings to Find Out

Next time you’re browsing Airbnb listings, you may find that there’s more to consider than just amenities and price. Stand out from the competitionSome Airbnb hosts tout their personal values—such as honesty, empathy, and conscientiousness—in their listings. This type of pitch has been dubbed “virtue signaling.” While the term can be derisive, we employ it […]

For International Brands, China’s Singles’ Day Dethrones Black Friday

For International Brands, China’s Singles’ Day Dethrones Black Friday

You certainly know about “Black Friday”, but have you ever heard of “Singles’ Day” in China, or “Singles’ Day”, the 2020 edition of which ended with a record turnover of $74.1 billion for e-commerce giant Alibaba, sales up 93% compared to 2019? Originally, it was the anti-Valentine’s Day celebrated in the Middle Kingdom, an opportunity […]