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Will the Oasis meeting introduce the summer Britpop – is it just a marketing trick?
Jul
The trend of naming years has become a cultural phenomenon. Think, for example, in 2019, which was marked with “Scorching Girl Summer”, inspired by rapper Megan Thee Stallion song.
In 2021 Son of Tom Hanks, Chet). Then 2022 was “Wild girls summer” and 2024 was of course “Brother Summer”After the cultural phenomenon of Charli Xcx, brother.
And this summer? Well, with such as Oasis, Pulp, Supergrass, Sedede, Shop Seven and Cast All Grace Dates from June to August, that is “Britpop Summer”Of course. The question is, however, whether these names actually (and accurately) represent Zeitgeist or whether they are only the result of experienced marketing strategies.
Read more: Brother by Charli XCX is a work of contemporary poetry of imagination – and reclamation of women’s art “Bratta”
Such things can now occur more often, but they are nothing novel. The year 1967 was known “The Summer of Love”, a nickname, which allegedly invented by the California local government Turn drugs positively, hairy, hippie meetings It takes place throughout the state.
Then, just over two decades later, in 1988 the imagination of “Second Summer of Love” appeared, which, like his predecessor, was inspired by drugs, but this time he got involved British Ravers glowing Ecstasy in London magazines instead hippie “Drinking acid” in the parks of San Franciszkańsko.
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“Summer of Love” was largely presented to us as a psychedelic utopia in which London was “Swing, cool and hip” novel epicenter Cultural movement. Everyone was blissfully stoned, with messages peace and love on their lips, jackets and floral blouses on their bodies and Flowers in the hair.
In fact, at least in Great Britain Only 8% of adults actually tried marijuana and less than 1% took LSD or acidand the fashion of the day (and so for men) Reasonable pants and short and pages.
Such non -pychichede appetites also spilled on mainstream music. Although it is now Bestselling album in the history of Great BritainIn 1967 SGT The Beatles. The Lonely Hearts Pepper club team was only six as to the size of the album of the year in terms of sales. He was defeated by herbs, Monkees and Sound of Music Soundtrack by very appropriately.
The debut album Pink Floyd, The Piper at the Gates of Dawn – “Founding masterpiece in psychedelic music” – sold 275,000 copies in 1967 in Great Britain (compared to the sound of 2.4 million music) and was Number 34 On the list of vast albums in Great Britain this year.
In the same year, 1967, I also saw “Best double-a side ever released”Penny Lane and Beatles strawberries forever. He stayed away from the first place by Engelbert Humperdinck’s, sluggish me down.
https://www.youtube.com/watch?v=9jburpj2q8y
It seems, therefore, that for most British public opinions it was less “summer of love” and more “Humperdin Summer”. Speedy five decades and we see the same types of things. The year 2019 was “Scorching Girl Summer”, only the song Megan Thee Stallion reached the peak 40 on the British charts and her concerts Sold poorly.
Like our “Summer of Humperdinck”, there were such things based on popularity, we could expect “Sheeran Summer”, with the duo of Ed Sheeran with Justin Bieber, I don’t care, dominating the charts and air waves.
Similarly, although 2024 was “Bachor” in the summer, the album Charli XCX was actually only Great Britain The eighth as to the size of the sale album of the yearwith a very non-Brat Taylor Swift, tortured department of poets, which he achieved 783 820 Sale – – Almost double Brother.
Read more: Department of tortured poets Taylor Swift and melodrama art
Britpop Summer
Britpop himself could reach the summit in 1995, but in the summer of 1996, and Oasis and Blur still ubiquitous, Tony Blair talked about the perspective Freedom, aspiration and ambitionsEngland goes through the euro on home soil and Sunny day after a sunny dayIt was (at least according to the guardian) The most optimistic period in the latest British history Where Everything seemed possible.
https://www.youtube.com/watch?v=NC42DQHQC6U
Over the years, we would all become more cynical, but in the middle of another WaveWith a pulp in Glastonbury and Gallaghers, it has been united again, it seems that there is something in the air again.
Indeed, standing among tens of thousands of other music fans in balmy heat, watching Jarvis Cocker, who is looking for his gangster things, if I ignored the gray in his beard, the iPhones in the crowd and pain in my legs, it could be ninety.
Britpop Summer? I’m for it. And maybe it will be once that the name really represents the mood of the nation.
