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Does this success reflect the commercial strategy of the Chinese state?
Feb
The successes encountered by this are part of the more general policy of the Chinese government to stimulate exports. E-BROSZK was able to exploit many infrastructures developed by the Chinese state.
While commercial tensions multiply between China, the United States and the European Union, will the Chinese pavilion become the disabled for the platform? Or maybe the agility will aid him devote this moment to him?
If the economic model explains this for a huge part of the reasons for success and the ability to offer low prices, think about the relationship between the company’s strategy and the Chinese state, it deserves to be deprived.
The escalate in this is part of a more general context of China’s economic development. Since the entry into the WTO in 2001, his growth model has been based almost exclusively on export. In this perspective, China built a long -term strategy, which is based on industrial elections and the development of global trade infrastructure, including Bénififies.
Silk digital roads
“Jedwabne routes” initiative (Belt & Road initiativeBri, launched in 2013) and ITS During digital If Basic pillars of this long -term vision in which the development of Chinese e-commerce platforms was written. Development Infrastructure of ports and logistics They are a valuable infrastructure in this strategy in this regard.
These port investments are a key element of the long-term strategy for developing Chinese e-commerce platforms. Indeed, if in the conquest phase, the logistics used this mass freight, This was announced by contracts with several sea carriers establishing Maritime Express Lines between China and the United States and Other regions of the world. The cost of these trips at the beginning of China is reduced and the carbon trace of its logistics, Main criticism that and other actors in Chinese electronic trade are the subjectIt is already lowered.
Four e-commerce dragons
Chinese producers historically exploit North American markets, such as ebay, Amazon and Walmart, to sell their products and learn about Western consumer habits. They are always present in these markets, where they often constitute a very essential part of sellers. They count for 50 % of sellers at Amazon in 2024. However, China is currently based on e-commerce players to enable Chinese companies, especially SMEs, easier export. This isAlibaba’s origin itself.
In the period after the cavid, Chinese leaders decided to accelerate the international development of their platforms. The offensive is global and does not come down to this.
Shein, Tiktok Shop, Alibaba and this are “four dragons” that contribute to the development of Chinese exports on international markets in the period in which he fights for resting in China due to Quasi-Deflation situation. In this context, export becomes economically more essential and benefits from a decrease in prices in China.
Read more: “Tariffs are coming”: threat to taxes on customs and power relations based on Trump II
Central normalizing role
Expressing the economic political elections of the Chinese government and private initiatives characterize the organization of the Chinese model. This articulation specific to the Chinese model is well described in recent work on the relationship between E-commerce platforms and the Chinese government.
This analysis shows the central and strategic role of Chinese platforms in the economic development of China and their special role in developing commercial standards and practices, instead of the Chinese state due to its relative weakness in this matter.
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In this context of the commercial expansion of China based on e-commerce platforms, it is unlikely to disappear quickly, even if its model is adapted to local limitations and reactions of some states, such as Vietnam where it is temporarily blocked orIndonesia where this is also slowed down by law preventing its development.
International reactions
In Europe, he was appointed by the European Commission in May 2024. VOP (Very huge internet platform) Vertu You DSA (Act on Digital Services). At the end of October, the Commission formally opened an investigation to check whether DSA is breaking it. . Beuc, the European network of consumer associations, has also filed a complaint against this Based on DSA. At the local level, Hungary, Poland and France began investigating it based on consumer protection.
All his research concerns the safety and compliance of products, but also the sales techniques ago. The low price strategy finds its limit here, and this is already working on choosing suppliers offering better quality products.
Pressure for product quality
The entry into force, on December 13, a fresh European regulation on general product safety (EU 2023/988) may ultimately escalate pressure on product quality and guarantees offered to consumers. Therefore, production costs and conformity costs in Europe can only escalate for this, certainly forcing it to partially review the price strategy.
To come to power of Donald Trump and signatureExecutive order In customs matters for Chinese products is a sedate threat to this and Chinese platforms with the abolition of dismissal from customs duties for products less than USD 800 (Section 321 ” De minimis »). The release threshold, recorded in 2016 from USD 200 to USD 800 by Obama’s administration, so disappears. However, the Trump administration already suspends the time when the customs administration can implement effective inspections.
At the beginning of February, the European Commission also announces that it wants to end the exemption from customs duties Packages worth less than 150 €.
https://www.youtube.com/watch?v=I5JBB46FWRS
Ago in the heart of international tensions
In the face of these reactions, the logistics model evolves quickly, showing some agility of the platform. Therefore, the growing part of the products is sent in local warehouses both in Europe and in the United States. He conducts warehouses in Germany, France, Spain, the Netherlands, Italy, Austria, Sweden and Denmark. This also opens his platform for European merchants. In addition, Accompanies his merchants To obtain the quality and safety of your products in Europe.
Whether these adaptations will be sufficient to escape For stronger funds in the United States and the European Union, such as electric vehicles produced in China Go now?
