58 Affiliate Marketing Statistics for 2024

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• The average affiliate marketer earns $8,038 per month. (Hacker authority)
• By the end of 2024, global spending on affiliate marketing will reach $15.7 million. (Influencer marketing center)
• 81% of brands have affiliate programs and 84% of publishers engage in affiliate marketing. (Rakuten ad)
• Only 4 of the top 100 websites for product review queries are independent brands. (Detailed)
• Reddit is the most popular domain for product review queries. (Detailed)
• Affiliate marketers with more than three years of experience earn 9.45 times more than beginners. (Hacker authority)
• 45.3% of affiliate marketers say that acquiring traffic is their biggest challenge. (Hacker authority)
• 82% of sites earning over 6 figures annually make money from display advertising and affiliate products. (Hacker authority)
• The three most profitable affiliate niches are education, travel and beauty. (Hacker authority)

• The global affiliate marketing industry is worth over $17 billion. (Hacker authority)
• By 2027, the affiliate marketing industry is expected to reach a market size of $27.78 billion. (Hacker authority)
• Affiliate marketing accounts for 16% of all online orders in the US (Hacker authority)
• The biggest brands get between 5% and 25% of their total online sales from affiliate marketing. (Hacker authority)
• Affiliate marketing is growing at a rate of 10% year over year. (Hacker authority)
• U.S. affiliate marketing spending is expected to reach $8.2 billion by the end of 2024. (Politician)
• 75,659 companies utilize the Amazon Associates affiliate program (Enlyft)
• 52% of Amazon Associates customers are in the United States (Enlyft)
• 64% of companies using Amazon Associates have fewer than 50 employees (Enlyft)
• 86% of content creators are positive about the future of affiliate marketing. (We can track)
• 40% of online marketers consider affiliate marketing a key skill. (We can track)
• Affiliate marketing is the preferred source of income for 35% of bloggers worldwide. (WPBeginner)
• 90% of affiliates say they are more likely to promote products using recurring commissions or long cookies. (AffStat report)
• 45% of affiliate marketers are between 25 and 34 years senior, and 60% are men. (Influencer marketing center)

• 81.2% of affiliate marketers earn over $20,000 per year (PartnerWP)
• The average affiliate marketer earns ~$8,038 per month. (Hacker authority)
• 15% of affiliate marketers reported annual earnings ranging from $80,000 to $1 million. (We can track)
• 35% of affiliate participants earn a minimum annual income of $20,000. (We can track)
• Affiliate marketing generates $15 for every dollar spent, which equates to a 1,400% return. (Hacker authority)
• 31% of online publishers say affiliate marketing is their main source of revenue. (Hacker authority)
• 65% of retailers say affiliate marketing generates up to 20% of their annual earnings. (We can track)
• 86% of content creators expect their affiliate marketing earnings to remain stable or raise. (We can track)
• Companies report an average ROI of $15 for every dollar spent on affiliate marketing. (WPBeginner)
• High-earning affiliate marketers can earn over $150,000 a year, and top affiliates earn even more. (Influencer marketing center)
• 40% of marketers consider affiliate marketing to be a key revenue generator. (Download the report)

• 78.3% of affiliate marketers utilize SEO as their main source of traffic. (Hacker authority)
• 50% of all affiliate traffic comes from mobile devices. (We can track)
• 69.4% of affiliate marketing sites utilize advertising as an additional monetization channel. (We can track)
• 42.9% of marketers say that affiliate marketing brings more revenue than advertising monetization. (We can track)
• 44% of brands utilize first interaction attribution in affiliate marketing campaigns. (Hacker authority)
• Email marketing generates the highest ROI for affiliate marketers, followed by SEO and content marketing. (AffStat report)
• 80% of affiliate marketers generate traffic through social media, with the most popular platforms being Instagram and YouTube. (Rakuten Marketing)
• 81% of brands utilize affiliate programs to raise brand awareness and raise sales. (Hacker authority)
• 20% of brand marketers say affiliate marketing is their most successful channel. (Hacker authority)
• 73% of sellers say they are satisfied with their affiliate marketing revenue. (WPBeginner)
• 49% of brands have affiliate ambassadors who lend a hand them maximize sales. (WPBeginner)
• 79% of marketers utilize affiliate marketing to acquire modern customers and 46% to retain customers. (Download the report)
• 94% of publishers say they utilize more than one affiliate marketing network to maximize revenue potential. (AffStat report)
• The three most profitable affiliate niches are education/e-learning, travel and beauty/skin care. (Hacker authority)
• The most successful affiliate niches in 2023 are finance, health and wellness, and technology. (Download the report)

• 63% of companies are concerned about affiliate marketing fraud in their programs. (WPBeginner)
• In 2020, companies lost $1.4 billion in revenue due to affiliate fraud. (WPBeginner)
• During the Covid-19 pandemic, 56% of affiliate programs saw an raise in revenue. (We can track)
• 45% of affiliate marketers report difficulty finding quality partners, making recruitment a key challenge. (Rakuten ad)
• 59% of marketers say that managing affiliate relationships requires more effort than other digital channels. (AffStat report)

• 75% of consumer-focused marketers will allocate a larger budget to affiliate activities in 2022. (We can track)
• In 2023, the global value of affiliate marketing reached an impressive $1 billion. (We can track)
• 41% of US companies considered affiliate marketing to be one of their main sources of revenue in 2022 (We can track)
• The demand for affiliate marketing led by influencers is growing – 65% of marketers plan to raise their investments in this area by 2025. (Influencer marketing center)

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