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Success History Medicai + Ahrefs
Jul
Medicai used Ahrefs to accelerate organic movement against competitors using a combination of program strategies and content -based.
Get the Ahrefs account. Every day after waking up, open it and check it while drinking morning coffee. Look at the keywords for which you rate and then what your competition does. Then do the same with feedback. These consistent activities will give ideas that you can implement to improve SEO. If you do it for several months, you can’t not see the amazing results.
About Medicai
doctor This is a healthcare startup support by VC, which develops infrastructure in the cloud for doctors and organizations to safely share medical imaging with your patients. Their main clients are doctors, hospitals and clinics in the USA and the EU.
Medicai was at the beginning of its assumption and found constrained success, increasing the customer base. They operate in a narrow, conventional niche and have been fighting for a long time. As a miniature team, it was arduous to find the right customers and establish confidence in hospitals, clinics and gigantic -scale doctors. Medicai quickly realized that they had to go beyond conventional methods that acted for their already recognized competitors.
Andrea turned to a friend who was an SEO expert, and one of his first recommendations was to obtain a subscription for Ahrefs. Medicai used Ahrefs to start traveling with SEO as a market market to build a brand and find customers on a gigantic scale.
“We conducted our research and we realized that none of our competitors was the owner of a digital space, especially SEO. We examined all related keywords, taking into account various search intentions to establish many SEO strategies. From keywords with clear qualifying intentions/bofu, such as”Presenting data from medical imaging“, So that free online tools, such as” free online CT browser “,” free online x -ray browser “etc. In Ahrefs we saw that volumes are good and KD is really low. This informed us about how we can optimize on the website on our own pages. “
The SERP review helped them identify competitors and what you need to beat them
The SERP review helped on the surface of the pages, which consistently dealt with at the top of all target keywords, in many locations. They studied the best competitive sites, improved what they did well, and added the missing functions. With time and effort of the Medicai website began to achieve, and the traffic quickly developed. Today, 20% of their potential customers now come from these free tools.
“When the rankings arrived higher (even if the traffic has not yet arrived), it was a good performance indicator that we were on the right track. The participation of the voice as an critical measure for measuring relative results in relation to the market. We could estimate and measure their efforts, and then plan our.“
“At the beginning we were perceptible only in Romania. After conducting our SEO research, we soon realized that we could deal with the global market, especially during the analysis of our competitors using Ahrefs.”
Then Medicai began to locate its website in many languages. Using Keywords explorerThey were able to identify the easiest languages at the beginning. When they located their language pages by language, Website audit It became basic so that each located version is properly related internally.
“We operate the website audit all the time when we are making grave changes to the site. We are particularly careful in the case of 404, 5xx errors and Hreflangs errors. For example, we have just launched a fresh language (German) and after solving a few mistakes we were able to improve our rankings.”
Ahrefs provided confidence in the extension of the team, more aggressively focused on competitive keywords. And any additional efficiency of external employment can be monitored by File. Roi became measurable for entering the SEO.
“The biggest problem before marketing was that the agencies we are working with would only provide us with information about costs and little or no information about a potential result. It always seemed that marketing was gambling, which should not be.
With Ahrefs and the information you provide, you remove the risk of our employment. We can now estimate quite well, what are the reasonable expectations for some initiatives (translating into a fresh language) and make decisions more confidently. “
At Ahrefs, Evolve Medicai got involved with other marketers and found fresh growth strategies
One of the ideas that Andrea and his team received from the Ahrefs Evolve conference was to create program sites for their clients to easily contact patients and receive medical files. This, in turn, allowed Medicai to significantly expand its target keywords and get traffic from long -term keywords, which are still critical for their target recipients.
“On Ahrefs is evolving The conference I realized that people standing behind the tool are very close to our way of thinking, prompted to constantly supply values and willingly share what they learned. Our interactions with Ahrefs and conference participants gave us so many great ideas that we implemented with measurable results. ”
