44 AI marketing statistics for 2025

From how to create content to the way brands appear in search, and transforms state-of-the-art marketing.

Leaving and making great decisions about what to do means understanding the data. We conducted dozens of data tests, helping SEO and marketers find out what is going on and what they can do next.

If you want to be up to date, when we publish our next data examination, sign up to our newsletter here.

For now, here is a list of the most current statistics for artificial intelligence in marketing.

The Review of Artificial Intelligence is transformed by searching, movement patterns and brand visibility on Google.

1. The AI ​​review reached 1.5 billion months of users. (Google)
2. The AI ​​review has increased by 116% since the March update. (Ahrefs)
3. AI review shows 9.46% of all keywords on a computer, 16% in the USA. (Ahrefs)
4. The AI ​​review shows 54.61% or more Google searches according to the volume. (Ahrefs)
5. The AI ​​review shows more than normally in the case of information inquiries, longer search queries and inquiries with higher search volumes. (Ahrefs)
6. The AI ​​review appears less than usual in the case of brand queries, local queries and shorter search inquiries. (Ahrefs)
7. The AI ​​review is mainly displayed on the monetted searches. (Ahrefs)
8. AI review reduces clicks by 34.5%. (Ahrefs)
9. 43% of AI reviews indicate Google. (Seranking)

In the case of artificial intelligence reviews, searching is evolved.

1. 7 out of 10 seekers never read the past of the first third AIO. (Growth)
2. Younger mobile users accept AI and social proof, while older search engines are still digging blue links and authorities’ sites. (Growth)
3. Reddit threads, demos on YouTube and the forum immerse about a third of the movement, which AIO leaves. (Growth)
4. 90% of buyers click to the sources presented in AI reviews. (Trustradius)
5. The average CHATGPT user clicks 1.4 external cables for a visit; Google users click 0.6 times for a visit. (Momentary marketing)

AI now brings a miniature recommendation traffic, but begins to influence users’ travel and exposure to the brand.

1. AI sends 0.1% of the total recommending movement. (Ahrefs)
2. Google sends 345x more traffic than three main AI connected. (Ahrefs)
3. AIS sends almost the same amount of recommendation traffic as Reddit. (Ahrefs)
4. The embarrassment overtook Gemini as a source of movement. (Ahrefs)
5. AI sends the greatest traffic to business sites in the USA, compared to Great Britain or India. (Ahrefs)
6. Sites receiving below 10,000 visits may expect that 0.3% of their movement comes from LLM, compared to 0.1% for people exceeding 1 million visits. (Ahrefs)
7. The best of the content, product pages and guides drive the largest AI movement. (Ahrefs)

​​

Brand signals outside of websites, such as Web RESSKS and Marned Volume Drive AI search, visibility more than advertising or feedback.

1. The 50 best domains have 28.90% of all references. (Ahrefs)
2. Only 14% of the 50 best sources mentioned were made available in chatgpt, embarrassment and Google AI. (Ahrefs)
3. Brand Web Resids show the strongest correlation with the visibility of the AI ​​brand. (Ahrefs)
4. Web memories correlate much more strongly than feedback. (Ahrefs)
5. The 3 best correlations are all factors except the site: mention of the brand, brands of brands and brand search size. (Ahrefs)
6. The paid factors, such as brand advertising and branded advertising costs, show needy positive correlations with AI mention. (Ahrefs)
7. Brands earning the most online references earn up to 10 times mention of AI reviews compared to the next next quarter. (Ahrefs)
8. 26% of brands have zero mention of AI reviews. (Ahrefs)
9. If your website ranks first in the time-honored Google results (blue links), you have a 25% chance of using as a source in AI reviews. (From the fence)

Marketers employ artificial intelligence for each marketing function widely.

1. 74.2% of fresh websites contained content generated by AI. (Ahrefs)
2. The employ of artificial intelligence in content marketing is extremely common: 87% of respondents employ artificial intelligence to create content. (Ahrefs)
3. The employ of artificial intelligence allows companies to publish 42% more content each month: the median monthly frequency of publishing using artificial intelligence was 17 articles, compared to 12 for people who do not employ AI. (Ahrefs)
4. CHATGPT is the most common AI model to create content used by 44%of respondents, followed by Gemini (15%) and Claude (10%). In total, 94 separate AI tools were reached. (Ahrefs)
5. 97% of companies edit and review AI content. Only 4% of respondents publish “pure” content generated by AI. 80% of respondents manually review AI content in terms of accuracy. (Ahrefs)
6. Blog posts are the most common type of content generated by AI (87%). Brainstorming (76%), outline (73%) and content updates (67%) are the best tasks supported by AI. (Ahrefs)

Each assistant and prefers various sources of content.

1. Wikipedia dominates all three AI assistants, but chatgpt (16.3%) cites this most and then embarrassment (12.5%), followed by AI review (8.4%). (Ahrefs)
2. YouTube is a clear favorite in embarrassment (16.1%) and AI reviews (9.5%), but it is missing at the top of chatgpt. (Ahrefs)
3. Reddit and Quora are high only in AI reviews (7.4% and 3.6%). They do not pierce the top 10 in chatgpt or embarrassment. It seems that Google favors the websites of the content generated by the user. (Ahrefs)
4. Messages, such as Reuters, Apple News (AP) and AS.com, are clearly in chatgpt (4 – 2.6%), but they are secondary or absent in others. Chatgpt likes information sites. (Ahrefs)
5. Health/Medicine (Mayo Clinic, Cleveland Clinic) are registered in artificial intelligence reviews, but they are not in the top ten for chatgpt or embarrassment. Embarrassment performs niche health places (Tasaude, Alodocter). (Ahrefs)

AI bots are growing rapidly, but websites will block them more often.

1. The number of AI bots has doubled since August 2023, and 21 main AI bots now operates on the internet. (Ahrefs)
2. GPTBOT (OpenAI) is the most blocked AI bot, with 5.89% of all websites blocking them. (Ahrefs)
3. Claudebot (anthropic) has recorded the highest raise in block indicators, increases by 32.67% over the past year. (Ahrefs)

Learn more

Check out these resources to learn how to deal with the fresh SEO era and marketing: