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Is the influence of villains, victims or masters of change? The reality is more complicated
Jun
The influence of social media became cultural powers, setting trends, shaping a lifestyle, and even swaying political views. As their influence increases, as well as ethical debates about them: do the villains utilize their recipients, victims of unregulated industry or masters that drive positive changes?
In our chapter in a recently published book, Influencer marketingWe synthesized the existing literature to examine the ethical mine of culture and attention economy. We analyzed the obligations of influential, brands, platforms and consumers and a broader influence of influential on society.
Influential as villains
They are often influence Placed as villains in the online world. They are often criticized for inauthentic behavior, for example by not revealing partner agreements, consolidating unreal standards of beauty or lifestyle or simply lying to their audience.
Despite the regulations of many influential, he hides paid partnerships. For example, in 2023 Australian Commission for Competition and Consumer He stated that 81 percent of influential did not reveal properly paid partnerships.
Impact are encouraged to this, because bulky advertising content may seem inactive and be repulsive to the followers. These omissions introduce the audience to thinking of products and reviews of the brand, rely on a real opinion, not on a part of the paid scenario.
Many influential people were also caught their followers about their lifestyle. One noteworthy example is Belle Gibson, Australian influence He falsely claimed that she had cured her terminal cancer through a diet. She gained a huge observation and gained from these claims before she was revealed and He fined $ 410,000 for misleading and deceptive behavior.
https://www.youtube.com/watch?v=U2J_rmczhe
Despite the controversy, the story of Gibson was adapted by Netflix to the series called Apple cider vinegarFurther driving a money to earn money.
Another case is Yovana Mendoza, raw vegan influence which was filmed by eating fish in a restaurant in Bali. The film has become popular for leakage through other travelers. Despite the disclosure that she ceased to be vegan for health reasons, she still faced slack and accusations of hypocrisy.
Unrealistic standards of beauty
Influential, especially Virtual influence of CGIThey are also golden through masses for consolidating unrealistic standards and lifestyle choices.
From posing a “ideal family” or “ideal wife” (e.g. Hannah Neeleman, influence on his wife’s trade, Hannah Neeleman, Also known as Ballerina Farm), flashing with ultra-cut or perfectly carved beauty ideals, influential content is conducive to harmful social comparisons.
Read more: Women can build a positive body image, controlling what they perceive in social media
These performances can contribute to anxiety and Low self -esteem Among social media recipients. Influence on these uncertainty in order to achieve profits and profit, which affects the good of these recipients.
In the case of male observants on Instagram hashtag #fitfam, One found one examination Increased pressure on achieving the so-called “instabrum”-rolled up, idealized body structure-it was associated with the symptoms of muscle dysmorphia.
Influential as masters
Despite the controversy around the influential culture, some content creators utilize their platforms to do good. The influence of the positiveness of the body, for example, in favor of love for themselves and self -acceptance, which can improve body satisfaction and recognition among young women.
One of the most notable characters in this space is Ashley Grahamwhich questions the norms of beauty by Sharing unchanged photos with its 21.4 million watching on Instagram.
There are also green influential people who support sustainable development. For example, Alessandro Vitale teaches urban agriculture, a Emma Dendler Proponents of life zero waste.
AND The study showed that many women influential fashion over 50 years old get involved in what researchers call “stylish”. They utilize their social media platforms to introduce crucial changes in fashion and sexist and sexist markets.
There is also a growing movement known as “deinfluencing”, in which influence discourages mindless consumption through criticism of excessively slimmed products such as virus Stanley Cup water bottle.
Influential as victims
While some influence can benefit from the system, others are Victims of exploitation and business abuse. There are more and more cases of unpaid labor in which influential agencies, such as Speakr, They were accused of stopping paymentsLeaving the creators in Financial Avinbo.
Black and LGBTQ+ also reported in the face of remuneration discrimination. They often earn less than their white counterparts or are asked to work for free. Said Stephanie Yeboah, a black influential influence The Guardian She discovered that she paid her less than white people influential while working on the same campaign.
Many influencing people operated without the support of talent managers or influential agencies, despite taking many roles, including cameramen, video editors, scenarios, lighting specialists, directors and talents on the screen. This makes them particularly susceptible to exploitation.
What’s more, influential people are also victims of online harassment and cyberbullying. As part 2021–22 United Parliamentary Kingdom research on the culture of Influencer cultureBlogger Em Sheldon told MPs he faced constant abuse and threats from the website of internet trolls.
As the influencester’s ecosystem develops and the evolution of its culture, pressure increases so that the industry can prioritize ethics before profit. The withdrawal of unethical practices lurking in various corners of this lucrative industry will require joint efforts of decision -makers, brands, as well as influential and observers.
