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Can the fashion sector utilize destructive technologies? AI and Blockchain case
May
Like all sectors, fashion is influenced by fresh technologies. The process, but also marketing or creation … will probably be modified. A projector of two of these technologies: artificial intelligence and blockchain.
Levi will start testing models generated by AIIN Fashion execoders cannot stop talking about artificial intelligenceIN What can digital fashion identifiers do… these are just a few examples of titles that can be found in the specialized fashion sector press and approaching two technologies in Vogue: Artificial Intelligence (IA) and Blockchain.
Innovations, such as Midjourney or Chatgpt, placed AI back on stage. For his part, Blockchain appeared in 2008 as the basic bitcoin technology. This technology can be defined as “a decentralized and clear (public) register containing transactional records”. It offers many advantages, including decentralization, transparency, immutability, security and confidentiality.
Although cryptocurrencies were the first application of this technology, blockchain can be used to a wider range of areas.
All strokes
What’s more, research such as Kumar and others (2023) They identified ten areas of activity that could benefit from AI and blockchain integration. These include electronic trade with the optimization of electronic commercial platform, marketing with satisfaction and customer service, and knowledgeable production.
However, even if artificial intelligence has become successful research areas, additional work is necessary to enlighten and fully understand the scope of the impact of these technologies in the fashion sector. Through systematic accumulation and analysis of 150 existing research, we try to offer a full review of artificial intelligence and blockchain used in different places in the system values system.
Read more: From luxury to speedy fashion: unsold management, puzzle of the fashion industry
Fashion brands can utilize these technologies at different stages and solve various types of problems. Solutions can also be used by internal and/or external stakeholders. In this way, our research emphasized the possibilities that managers can consider to rationalize their activities and improve their results.
Cooperation between people and artificial intelligence in design
Research present in our sample, for example Leeward or that Yan and others (2023). Show that the utilize of artificial intelligence in creating can be a good illustration of cooperation between people and AI. Different degrees of cooperation were proposed to improve designer performance. On the one hand, human designers can utilize the utilize of artificial intelligence by rationalizing standard and repetitive design tasks and a quick study of a vast number of varieties to identify the best for customers.
On the other hand, AI can automatically offer projects. However, the AI design process may have a negative impact on customer perception. Another captivating point around the project concerns the granting of copyright. You can utilize some tools, such as deep learning to measure the similarity between different models. This is an vital question in the sector in which the counterfeit is Problem with several billion euros.
Better recommendations
Improving recommendations for consumers is one of the ways to handle better customers, and thus augment sales. Most studies focused on compatibility or similarity of fashion objects. Some works suggested that expert systems record knowledge and reproduce the decision -making process by a fashion designer to coordinate parts. In particular, this solution can be used by fashion stores to offer precise recommendations to its clients. For example, when a customer chooses a jacket, the tool can offer pants that perfectly combine with the latter.
Bots and others Virtual Tryna It can give a review how the clothes will go or does not affect the decision to buy a customer. It is also a way to inform about customer service.
However, this is not an ideal solution, because some challenges persist. For example, although feelings felt in bots are less negative than feelings experienced against human agents, and anthropomorphism lead to an augment in conversion results, other experiences have shown that in the case of the same customer service online customers assessed the human employee more competent and warmer than a conversation agent (or chatbot).
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Many work tried to improve the performance in terms of forecasts, offering fresh algorithms or optimizing models or approaches. Data in social media was particularly useful for improving sales forecasts.
Fight the bogus
Novel technologies can also lend a hand improve sustainable development practices. To go into fashion that would be more round and strong, you need to solve problems with information asymmetry and quality/reliability of data. Customers need basic access to information about, for example, the authenticity of products. This last point is not specific to luxury brands, even if this challenge is even more present for them. Blockchain technology has shown great potential to meet these challenges of transparency and identification.
Studies assessing the implementation of Blockchain have shown that this can lend a hand create ESG reports, and thus solve the current problem with the Prymkie Green. Blockchain, according to the unchanging nature of the registry, can offer the verifiability of ESG funds, and thus fight green washing. Solution based on Blockchain and IoT (Internet items) Automatic data collection has been proposed and thus emphasized the credibility of ESG reporting.
https://www.youtube.com/watch?v=o9yewcca340
AI and Blockchain were presented as technologies capable of annoying the fashion sector. Our analysis of 150 scientific articles allowed us to emphasize various problems that AI and Blockchain can lend a hand in solving and at the stages of the value chain that can be used these technologies. While AI can be theoretically used at every stage (design and development of a fresh product; acquisition and production; distribution and logistics; finally marketing and sales), blockchain will be used rather for acquisition and production activities, and more precisely for identity management.
In practice, several main fashion brands have already tested the utilize of artificial intelligence and/or blockchain for some tasks, even if a vast number of companies still try to integrate them with processes. There are really several challenges or obstacles; For example, the cost of implementing and maintaining these technologies, their (apparent) complexity and even resistance to changes.
