How long does it take to google ranking? How senior are the best ranking sites?

Customers and stakeholders often ask: “How long does my website (website) deal with Google?” You can say “it depends” and give a lecture on all variables, such as content quality, website strength, resources, competition … or you can exploit the data below.

I want to thank our scientist very much XIBEIJIA Guan For performing all hard parts of this study and our CMO Tim Soulo for its contribution. Let’s start.

• Just 1.74% of newly published pages Ranking in the top ten during the year (compared to 5.7% in 2017).
• 40.82% of pages in the top ten within 1 month.
• It may take Less time for a gigantic -volume keyword ranking Now compared to 2017.
• The ranking takes more time Huge volume keywords than those with low heads.
• 72.9% of pages in the top ten Google to over 3 years (Compared to 59% in 2017).
• Average ranking page No. 1 to 5 years (at the age of 2 in 2017).

In September 2023, we took 1M random URL addresses seen by our Crawler and looked if any of them was in the top ten during the year.

Only 1.74% of them did. 98.26% of them not. This is a decrease from 5.7% in 2017.

Filtering a different way and looking at random URL 2M addresses created in October 2023 and only English content unrelated to them, 6.11% of them reached the best 10 in 1 year. It can be a more reliable number for exploit.

If the site was to take a position in terms of a higher search volume, it was more likely that he would do it in the first month. The lower search volume conditions were more evenly distributed.

After ~ 6 months, you can look at the content update if you are still not in the top ten. Your chances are quite low, unless you make some changes.

If we look at the shortest time that took these pages in the ranking in the top ten, the data show that the ranking of gigantic volume keywords takes longer compared to low volume keywords.

Interestingly, now it is faster to argue the keywords with a gigantic volume than in 2017, but remember that 94% of pages never assessed gigantic volume keywords at all.

To answer this question, we took 1.3 million random keywords (in the USA) and looked at the 10 best ranking URLs. We looked at each of these URLs in Ahrefs to find the date when this URL was first seen by Ahrefs Crawler.

SERPs are dominated by senior sides. 72.9% of pages in the top ten are over 3 years compared to 59% in 2017.

13.7% of pages observed in the top ten were less than 1 year, which is a decrease in a 22% in the 2017 study. It seems that up-to-date pages may be more hard in the top ten, but some differences here may result from sampled data.

We also saw a clear correlation between the age of the page and how high it is on Google:

The average ranking page No. 1 in Google is 5 years senior. In 2017 it was only 2 years senior.

Final thoughts

Older content dominates. If you want to take a place in the top ten Google, focus on creating eternally green content that can choose the test of time and plan to update it. It probably required a lot of effort to get 1.74% of up-to-date pages in the top ten there. Do not expect that you will spend average content and evaluate competitive conditions.