The challenge with the ICE bucket worked. Why not try again?

Did it déjà vu, have we seen this trend earlier?

It’s not just you. The challenge of Ice Bucket, which took over social media ten years ago, found a up-to-date life thanks to a group of students who completely copied this concept to spread the awareness of mental health.

Here’s what you need to know.

What is the challenge of a bucket of ice?

The original challenge of Ice Bucket, which grew out of other fashionable online mods, but was popularized as the collection of ALS funds by Pat Quinn and Pete Frates activists, was a campaign that began in 2014 to escalate awareness and support in finding a cure for the lateral sclerosis of amiotropic, commonly known as Lou Gehrig’s disease. The challenge was straightforward: shoot yourself by throwing a bucket of ice water on your head. Publish it and challenge it to convey 100 USD for ALS in 24 hours or shoot your own watery film. (Many people decided on both)

Did it work?

In a shockingly great way. The films started online, inspiring people around the world to immerse themselves in freezing water because of the cause and encouraging friends to do the same. Stars from Taylor Swift to Lebron James to Bill Gates participated. The campaign collected hundreds of millions of dollars and paid attention to the disease. It was a occasional moment of a real, organic virus on a global scale.

AND 2024 Report By the RTI group, which was ordered by ALS Association, she said that there was “clear evidence”, that the challenge of Ice Bucket significantly accelerated ALS research.

Now it came back?

He came back. Wade Jefferson, a 21-year-old student at the University of South Carolina, said that he was inspired by the success of the original Ice Bucket challenge, trying to come up with an event for the Mental Health Consciousness Club, which he founded in the Mind campus. (The name is an acronym mental illness requires a discussion that appealed to a club similarly called in his high school. It was motivated to establish a club after losing two friends with suicide, he said.)

This time the challenge, using the #SPEAKYourmind hashtag, aims to spread consciousness about mental health. Participants are encouraged to convey donations to Energetic Minds, a non -profit organization that focuses on mental health and adolescent people.

When Shane Beamer, the main football coach at the University of South Carolina, published participation in the filmJefferson said he knew that the challenge was gaining adhesion.

And people from outside the school actually do it?

Yes. It is quite popular in Instagram stories in which people publish films encouraging their friends to participate.

23-year-old Julie Picado said that her teenage sister Sharon Frias woke her to ask her to drop the ice water on the head of a 15-year-old. The sisters who live in Saddlebrook, NJ, shot a video with Mrs. Picado leaning out the bedroom window with a kitchen pot to immerse with her sister below. (Mrs. Picado said that she remembered participating in Als Challenge as preteen a decade ago).

“I was waiting for the nomination because I saw a friend after my friend,” said Frias. “It seemed a humorous way to spread mental awareness. This is a good message. “

What about celebrities?

This time, former players of NFL Peyton Manning and Emmanuel Sanders participated. (Mr. Manning also took a challenge in 2014.) Carson Daly, a lot of “Today”, dropped a bowl with ice water Jenna Bush Hager In the segment at the beginning of this week. More celebrities will certainly join the action.

Why do some people criticize this?

Some online people indicate the irony of the challenge distributing the awareness of mental health, which is built on the appointment of a friend. Some said that it may be a bit like a popularity competition.

“I didn’t know if I should do it or not,” said Sasha Steinke, a 16-year-old living in Nashville. “I was thinking about all people who would not be nominated. It could have been a bit omitted and this summarizes the purpose of turning on people“

Despite this, she decided to take part, explaining that she had experienced mental health and was excited, seeing conversations about normalized problems.

Do people pass this time?

They are, though not recently. It had a challenge raised Almost $ 250,000 from publication.