How to illuminate the keyword (8 steps)

You have a target keyword. You want your website to appear in the search results of this keyword.

How do you do it? How do you actually take the keyword?

Follow this guide to find out how.

Just because there is a keyword does not mean that it is appropriate for the destination.

Sometimes the keyword is only a subtop under a wider, main topic. Or it could be an alternative phrase that is not the most popular.

Google knows this, and therefore places almost the same pages for all these keywords. For example, our keyword test guide takes 2100 keywords:

Most of them are simply varieties of the main topic “keyword research”:

You also want to make sure you are not headed for the keyword that no one is looking for. Otherwise, you waste all your time and effort.

How can you find out if you direct the right keyword? Uncomplicated: go to the keyword explorer and enter your keyword. Let’s assume, for example, that I enter “how to create content”. Here’s what I see:

So the search volume tells me that the keyword “how to create content” is searched 500 times a month. However, this is probably a subtop, not the main, because its overall traffic potential is much higher at 1200.

The parent’s topic tells me that the likely main topic is “creating content”. So this topic is worth managing, because it has a great potential for movement, but instead we should focus “creating content” (and not “how to create content”).

Ranking No. 1 does not mean anything if it does not support as a result of the resulting line. You don’t just want to search for traffic; You want to search for a movement that transforms into customers.

Before you chase the keyword, assign it a potential business result.

For example, the topic of “keyword research” results from “3” because it is almost impossible to conduct good keyword tests without a tool. In the case of “creating content” it is probably “2” because you can create content without a tool, but you can do it even better.

You want to prioritize keywords that gain at least 2 or more.

Sure, your target keyword is the key word you want? Excellent. Now you need to know what Google wants to assess.

Google places pages that best satisfy what people are looking for. So, if your content does not match what users expect, you will not rank.

How do you know what Google is looking for? Uncomplicated: Look at SERP to come up with your intention.

For example, if we look at the best pages of “creating content”, we see that they are mainly guides for beginners about creating content:

An even faster way to determine the intention of search is simply clicking Identify your intentions Key -style keyword explorer:

So, if we want to order the keyword for it, we will probably have to create a guide for beginners, which includes creating content, how to create and more.

Good search content is exhaustive: it covers all the steps of the process, lists all the resources needed for the reader and answers all the questions that they require answers. He gives his promises and leaves no critical gaps in his information.

Even Helpful guidelines for Google content Ask: “Does the content provide a significant, complete or comprehensive description of the topic?”

To find out what subtopics you should discuss, enter your keyword into the AI ​​content assistant and suggest subtopics. For example, what suggests “creating content”:

• What is the content of content
• And in creating content
• Steps related to the creation of content (e.g. ideas, planning, creating, etc.)
• Content performance analytics
• SEO role in creating content
• Content strategy
• Types of content
• Content creation tools

All critical subtopics if you want to create a comprehensive guide for beginners.

Let’s be forthright: the Internet does not need another general article about you. If someone is searching for your keyword, there are probably hundreds of thousands, even millions of results.

Why should someone care about yours?

In the game, the content “good enough” is not, well, good enough. Thanks to AI Google reviews, stealing clicks and people turning to AI search engines, general content is becoming more and more undetectable.

Even if you manage to create the most comprehensive guide in history, you will still disappoint if your content looks and feel like everything else.

Your content needs a unique angle that makes people think: “Wow, I’ve never seen it before!”

How do you find these unique angles? There are three approaches:

1. Experimentation: Be an original source and create your own data that others will want to quote. Make a mini-expression, start a survey or collect data from the user base.
2. Experience: Everyone can write a theory. Few can write with tough experience. Share your insights from doing something.
3. Effort: Most content creators are lethargic. Employ it in your favor. What can you add to your content that will make competitors look at it and think: “It would be too much work”?

For example, when Ryan Law, our content marketing director wanted to write about the best generators of AI paintings, not only mentioned them. He actually went and tested them all:

Your outline is ready, your subtopics are set. It’s time to bring out real words on the site. Set the time and do it by hand or employ the best centers for chatgpt – it’s your choice. Just make sure:

• Write an introduction that they download readers as a collar: Either briefly and delight your introduction, or take off readers with a bold claim, surprising statistics or contrary to intuition truth.
• Write like a man talking to another person: You can employ artificial intelligence, but it doesn’t sound like one. Be a conversation. Share opinions. Employ “I” and “You”.
• Break the text: Employ paintings, charts, blocks, balls, numbered lists and occasional paragraphs of one sentence to keep the reader’s eyes move.
• Share your advice: Don’t say “conduct keyword tests”. Show exactly how with screenshots, templates and specific steps. Remove all guessing.

Think about SEO on the website as speaking Google’s love language. Your content can be amazing for human readers, but you should also communicate in the way Google understands.

The control list is really straightforward:

• Attach the target keyword in the title, URL, H1 and Paragraph Intro.
• Write an engaging meta description.
• Link to other useful pages on your site.
• Add ALT text to all your paintings.

Links are a Google ranking factor. So, if you want to take a high place on Google, you probably need links to your content. Especially if you shoot a highly competitive keyword.

To get feedback, you must give people a reason to connect with you. Each strategy for building links is a change of reason. For example, guests blogging acts as a link building strategy because you give the other party a free fragment of content in exchange for a return.

Similarly, when building podcast links: you offer free information as a guest and a host podcast for you.

That’s why I say you need a unique angle to your content. If you have data, stories or a project that no one else has, making linking links easier on other websites.

Building links is an independent topic, so I recommend reading our guide to building links to find out how it works.

If today Google your keyword, you will probably see a huge review of artificial intelligence:

You will probably think about two questions:

• How to get there?
• Is there still a point in the Google ranking? Instead of not the optimization of LLM?

First, don’t panic. Take a deep breath.

The AI ​​Google review still needs source material to generate their summaries. And this source material or quote, at least at the moment, still comes from the search.

Regardless of whether you want to call it LLMO, Geo or the name of the week, it is no different from SEO. At least for now. I highly recommend reading Ryan’s post about why it is so.

TL; DR: The strategy remains basically the same: create a unique, comprehensive, extremely valuable content that serves the user needed than anything else.

Final thoughts

Even the perfect content cannot cope with this if search engines cannot properly access and understand your site. SEO technical problems can quietly undermine your efforts in the ranking.

I recommend signing up for our free Ahrefs webmaster tools and launch your site indexing. Early catching and repairing faults can save from a mysterious lack of traffic in the search engine.