Why “tobacco -free” does not mean risk without risk

A habit that worries about the health authorities in Sweden, where A growing number of teenagers They take the so -called “snus”, and also applies to football authorities in England, where one -fifth Professional players regularly devote themselves because they claim to improve their game.

White It consists of diminutive bags without tobacco containing nicotine, plant fibers and flavor. These pouches look like a cross between a tea bag and a chewing gum tablet, and they give users an explosion of nicotine between the lip and rubber without some defects of tobacco. Nicotine’s strength is very diverse Between different white snus products.

Customary snus, a damp brown tobacco product, is almost exclusive to Sweden. However, the introduction of white dreams – also called nicotine pouches – led to this Fast global expansion.

An raise in the popularity of white Snuses around the world can be attributed to aggressive marketing campaigns in social media, where “Zynfluncers” They are sponsored To promote white snus In their content of the lifestyle and the product is advertised in social media. While cigarette and vapes marketing is strictly regulated in the EUThe principles of white dreams depend on individual countries to decide. Many countries do not regulate White So consumers – even very adolescent – can easily order pouches with nicotine.

They are not only English professional players who are fans of White Snus. In Sweden, 15% of adolescent women aged 16–29 Use white dreams every dayone sec Only 2.5 % smoke cigarettes Every day in the same age group.

Some The ads are addressed to women Suggesting that White Snus offers a cautious “pure” way of a sense of benefits from the hit of nicotine. They emphasize that users report rush of endorphins that can alleviate stress and pain and improve mood and memory – No smell of cigarette smoke and inconvenience associated with smoking or lime.

Marketing of White Terms often He emphasizes that they are “free of tobacco” Because the pouches do not contain tobacco leaves. But this label can be misleading – nicotine in these products usually comes from tobacco leaves. Some also Unnecessary tobacco with nicotine free. Both of these misunderstandings can make consumers Think that the pouches are safe.

Ads often emphasize How can you employ white dreams anywhere and improve social situations, while offering a variety of flavors, from coffee to spear and black cherry, and also serve as an alternative to cigarettes, vape and time-honored forms of tobacco.

Despite their growing popularity – and Marketing tests To associate the white Snus with healthier employ of nicotine – little is known about specific threat to the health of white Snus. But the lack of research on the effects of nicotine bags does not mean that they are secure.

A well alternative?

The nicotine bag was originally developed by a company dealing with nicotine replacement therapy at the beginning of 2000 – but they did not gain grip until 2016, when Tobacco Snus Company Swedish Match introduced their product, which became a The leading brand of nicotine pouches in the USA. Zyn is now the property of Philip Morris International, one of the world’s largest tobacco companies White Snus is unresponsive nicotine replacement therapyWhich means that this is not recommended as a support in quitting smoking.

Read more: Why nicotine bags may not be the best choice to support you stop smoking

While there is a white Snus without nicotine, most products on the market contain nicotine. Nicotine is very addictive, so many of those who try the nicotine product – no matter which one – it will be tough to stop. Nicotine has several influences on the body, including increased heart rate and Activation of the brain reward systemwhich contributes to his appeal.

Teenage people are particularly sensitive to the addictive properties of nicotine. Often available a wide range of white flavors fruit, menthol or candiesIt can additionally lower the threshold for employ.

But research suggests that nicotine can also have a negative impact Brain development. Other potential risk includes a negative impact cardiovascular AND oral health. But long -term specific effects for white dreams remain unclear. Few research was conducted, and many existing ones were sponsored by the tobacco industry. It takes gigantic, independent, high -quality tests to assess long -term health threats.

In the case of many adolescent people using white dreams, the question of its health effects is becoming more urgent. Until the research is available, it is essential to be careful: “without tobacco” does not mean free risk.