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Qonto, Monabanq, Hellobank … Will the entrance “Neobancs” go too far?
Feb
There have been fresh financial players in recent years. By using liberalization, these fresh actors, incorrectly called “Neobank”, can create a fresh risk. Ultimately, they can destabilize the classic banking system, which retains real assets for a moment.
July 19, 2024, 140 people protested Against closing the banking agency on the plot. However, this closure movement is regular and affects everything banking networks. At the same time, “Neobank” seduces more and more French, as evidenced by the annual growth Financial transactions over 40 % in 2023
At the end of the same year they had 6 million customers Rather, belonging to the youthful, urban and CSP+clientele. Participation Business clients are less easy to get : 400,000 customers in Europe for Qonto, no number published for Monabanq or Helobank! Movement blooms due to the high costs of services offered by classic banks. At the same time, time-honored banks are facing a earnest crisis appointment. The profession of customer advisor is seen as more and more arduous and loses the direction.
She is not a bank he wants
The term “Neobank” is used to qualify fresh players in the financial sector, but the qualifier is unable because it is not There are not all banks within the meaning of the Cash and Financial Code. Only credit institutions with a bank license can exploit the Bank. The offensive exploit of the term bank is even fully. To find out about the status of the plant, you can consult the register of financial agents Regaf.
These fresh plants appeared after the implementation of two European directives that liberalized Payment and electronic currency. These guidelines allow operators who are not banks, provide payment methods (cards, samples, electronic tragics, telephone or internet payments). Transactions are related to the payment account, not to the deposit account (the notable “check account”). Banking agencies are no longer necessary to implement operations, customer relations are carried out remotely. The plants exploit conversation robots providing continuous service. They have developed personalized account management applications that facilitate customer service.
Read also: Established bank in the face of online applications and services: evolution or eternal restart?
IN analyze Published in 2018, Prudential Control and Resolution Authority (ACPR) returns to Neobancs business models and online banks, emphasizing that they are still looking for profitability in the context of very sturdy competition. Ensuring free services obliges plants to constantly improve their results, which forces them to aim customers to raise their profitability.
Higher speed of participants
Their resources are in their ability to integrate the latest technological achievements (for example, smartphones operations) and operations speed (the opening of the account is immediate). However, the offered service palette is wider because the plant is supported by a time-honored bank. Purely digital facilities (not related to the banking network) offer only a restricted range of services: current accounts, bank cards, payments and deposits of species, transfers and samples.
. Customer expectations remain paradoxical As for their relationship with technology. On the one hand, there is a need for safety, searching for personalized and human advice. Customers reject the advice of robots. On the other hand, there is a real attraction of technological solutions that make everyday life easier: payment without contact or solutions to mobile payments.
Despite the enthusiasm of customers to these fresh applications, France is a European country in which the number of banking agencies is still very crucial compared to other countries.
What are time-honored banks for?
Banks collect deposits, loans granted and manages payment measures. In the Universal Bank model, the bank itself also offers insurance products. This bank is intended for natural persons, craftsmen and traders, as well as diminutive and medium -sized enterprises. It distinguishes itself from a business bank, which deals only with very huge financial operations (redemption of companies, mergers, as in the film Wall Street). So if we compare these plants with their competitors, which do not return, they offer a wider range of products and services.
To maintain approval, banks must follow very difficult and very restrictive regulations, which aim to secure household savings. Therefore, in the case of banking, customers exploit the fund’s guarantee 100,000 euros.
Regardless of the banking network, the organization of a time-honored bank always follows the same axes: territorial development represented by the network of bank agencies located on one or more domestic spaces; Network manager that coordinates this territorial network; Central Fund (or central financial authority), which allows you to assume the assessment and cash flow through work on financial markets. Bank networks are constantly implemented to maintain the grid in the appropriate territory to win fresh customers, effectively combine physical and virtual networks.
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In addition to this physical network, all banks have adopted a strategic model, which closely connects physical agencies and virtual agencies by expanding the range of available products and services. They are also looking for a fresh aesthetics of the agency and try to distinguish themselves from their digital competitors based on the image their story.
Fresh risk
Multiplication of operators in the field of finance does not always allow clients to navigate. Example Swoon It is informative in this respect. Initially, the software publishing company, the company collected savings without law. His bankruptcy causes losses for your clients. In this case, the financial partner of SWAON, acting in the field of electronic payments, was caused by a fine of EUR 100,000 for neglecting transaction control.
In the case of Swoon, consultations with approved organizations could discourage customers from removing the savings book of an unauthorized establishment. In case of doubt, you can always read the black list of sites or entities offering savings or insurance products without approval Abeis.
Christine Marsal has shares in cooperative banks
