How to build a local SEO map (with a template)

The current SEO map is a road map of your website’s content strategy. Its basic function is to organize the content of the site in a brilliant hierarchy of topics and subtas.

Helps:

• Make it easier for users to navigate the site
• Signal for search engines that your content comprehensively covers the topic
• Become an authority in a given industry or niche

In this guide you will learn how to create a current map for SEO. Unlike most other processes that you will find on the Internet, this factor process for your brand, business potential and traffic potential.

This means that you do not risk creating content for topics that no one cares about or lend a hand your company’s development.

1. Identify the main topic of your website

After making a copy SEO local mapping templateAsk yourself these questions to identify your main topic.

• What is the main purpose of your site (as exactly as possible)?
• What do you want to be known or considered an expert from?
• What specific motifs combine all your content?
• What parameters limit the range of your products or services?

Then add your topic in the spreadsheet template:

2. Specify the appropriate support and floods

This step is to search for appropriate ideas for support and subanist ideas for various aspects of the main topic. This is the basis of your current map:

You can exploit many data sources to lend a hand collect ideas on topics without leaving unintentional gaps. These include:

• Ahrefs: The function of suggestions of keywords AI is a great place to start brainstorming related keywords with the main topic.
• Chatgpt: You can build a thematic map with over 400 ideas, using a few straightforward hints in SOP and a very quick time.
• Google search: Check features such as Autocomplete, related search, people also ask, a panel of knowledge and more ideas on related topics.
• Wikipedia: Check the table of contents to get an idea for supporting topics related to the main topic. You can also extract more specific subanist ideas from the article text.
• Competitors: By using Ahrefs, you can spy on the content of each competition and see how much organic movement they receive from various topics.

When collecting ideas, replace each of them on the list of topics. To add supporting Topics in blue cells upstairs. Then, underneath, add to 20 flood related to each of them:

3. Rate the importance of the brand of each topic and business value

This step distinguishes our topic of the current mapping process.

The biggest mistake that most people make while building a local map is to collect a huge list of ideas without verifying how helpful they will be for the company.

To make this process work or selective. Do not add anything and everything you find.

For example, there is no one SEO website or a business model in which it is worth publishing all such websites:

• Locations: London SEO, Sydney SEO, Recent York SEO
• Services: Inexpensive SEO services, buy SEO services
• Courses: Free SEO courses, Google SEO courses
• Tools: Local SEO tools, free SEO tools, SEO tools for tiny companies
• SEO types: SEO parasite, SEO technical, SEO program

Although it is about the SEO topic, the intentions are different and better match different business models.

Even the authoritative side in the SEO space, like Ahrefs, could not directly direct everyone – it just doesn’t make sense.

So, for every topic added, consider its meaning …

… as well as its business potential:

TL; Dr be selective.

4. Check the potential of the movement

In addition to the importance of the brand and business potential, every topic must also have a decent SEO traffic potential. If this is not the case, you risk creating content that nobody cares about.

You can check each of the ideas for keywords Ahrefs Explorer. Or search them one by one (in order to obtain greater accuracy in your strategy):

Or check them with loose to get a more capable process (ideal for agency teams):

By using the function of clusters according to the function of the parent topic, you can automatically group any mega-list keywords for floods:

In both scenarios you need to add a list of keywords to the keyword cluster card in the spreadsheet:

You will also have to export keyword indicators from Ahrefs and copy them to the keyword letter card. These data are the method of calculating the total volume and potential of movement.

5. Finealize topics that you will manage

To finalize the list of support and floods that you will cure content in your plan, look:

• The importance of the brand
• Business potential
• Total volume
• Movement potential

Check the review tabs and content plan for indicators of each topic. Remove or replace any of them that have a low result in at least two of the above indicators.

Here is an example:

Although the topic supporting the bulbs has a high level of search and motion potential, it does not affect the brand and has no business potential.

You must remove or mention such topics before making the local map available to the client or boss.

6. Map of existing pages and novel URL addresses for each topic

If you have an existing website, it is good practice to map each of the current pages on the topic map. It will lend a hand you see what topics you haven’t discussed, allowing you to plan your novel content easier.

Add url addresses to the column of the mapped URL and set the page type to “existing”:

In the case of novel pages, add the proposed snails of potential pages of parents and children and set the page column to “novel”:

7. Plan your control tasks in the project management tool

You will have many tasks related to the content from this plan, including:

• Creating pillars pages for novel support topics
• Creating resources and articles for novel floors
• Updating existing pages to obtain a more current depth
• Consolidation or separation of pages focused on many topics
• Internal connection between all posts in the thematic center

You can exploit the indicators below to get priorities, on which topics and content should be first work:

• Priority result: These metric factors, the importance of the brand, business potential and traffic potential.
• Priority team: This metric band contains a content plan in five categories.

In your project management tool, plan everything with a priority band 5, and then band 4 and so on.

Final thoughts

The local SEO place is a critical strategic SEO task, which helps to make content more warm to users and the search engine. The process is quite methodical and straightforward to implement, even if you are a beginner.

If you configure topics correctly, formulas in a spreadsheet will lend a hand you present data at the topic level for the boss or client. You can also get performance indicators at the subject level for each competitor to lend a hand build business justification and obtain an SEO entry from outlets from outside SEO.

Do you have your own SEO or marketing sopy that you would like to divide? We are building a SOP library – connect with me is LinkedIn And share your favorite!