How to analyze the gap in a backward (with a template)

The analysis of the gap in the reverse link is the process of finding great links that competitors have, which you do not have. It includes the quality assessment of competitors’ return links and deciding whether similar links can also improve your site.

This process helps:

• Find quality links quickly
• Improve your domain authority
• Close the gaps towards the competitors

In this guide you will learn to apply ours Luka analysis template in backward To find the right, high -quality websites that are worth reaching.

1. Identify the competitors who surpass you

Make a copy Luka analysis template in backward. Then search your site in the Ahrefs website explorer and go to ecological competitors:

Look at the domain assessment column (DR) to identify competitors who have a higher authority than you and are in a similar pitch to the size of your website.

Keep this list of competitors at hand because you will need it for the next step.

2. Find domains connecting with competitors who do not connect with you

Open the AHREFS competitive analysis tool and set them to “recommend domains”

Where he says “he doesn’t take the goal”, add your website. Under this, add a list of competitors:

Then click “Show link options” to see a list of websites for which players take, but not.

3. Improve the data to delete low -quality links

You can easily remove most of the low -quality links using several filters.

Start by looking at the domains that the link to all the competitors you introduced. If the site connects with all competitors, not with you, it’s probably worth getting a link from it. These will be your high -priority links.

You can also check the domains that later connect with at least two competitors. These will be your medium priority links.

Then you can only look at the “Dofollow” domains:

If the list of link goals is still quite long, try to set the domain (DR) assessment filter for a minimum of 50:

Or domain movement filter up to a minimum of 1000:

You can adjust these values ​​up or reduce depending on the results obtained in the report.

4. Analyze the importance of each domain

Even with these filters used, your competitors will always be links that are not crucial for your brand or industry.

To remove them, start by assessing the first domain on the list.

Open the website to see what’s going on. If this:

• Not about your industry
• Not a business catalog
• This is not a high -quality site that can build your brand

… don’t add it to your search list. Go to the next domain and repeat this assessment process.

5. Add the appropriate domains to the Luka Luka Analysis Template

For each site you identify, it is crucial and you can probably get a link from it, add it to a copy Lukes of the links.

Focus on filling the columns for:

• Page / page: Add the domain here.
• Domain rating (DR): Add the result of the domain authority.
• Domain movement: Add traffic on the entire website.

Data can be found in these columns in Ahrefs:

You can also fill in general columns, such as:

• Status: Set it as “to lend a hand”.
• Priority:
  • High = all competitors have links from this domain
  • Medium = more than two competitors have links from this domain.
  • Low = only one competitor has links from this domain.
• Link target: Add a website on your website to which you want to get a link. If you are not sure about a specific page, just add your main page.

Your team can fill the remaining columns during search and lend a hand.

For now, continue browsing the list of domains, adding only suitable to your list.

6. Repeat the process to find exact pages referring to competitors

Some link building strategies work better by adding a return link to the existing post instead of creating modern content containing the link.

In this case, when you contact the editors and owners of the site, you must provide the exact page where you want to ask for a link.

To find such pages, switch the link cross the report to the “Recommending pages” mode:

Then repeat the steps from 3 to 5, adding each appropriate page to the Luka analysis template.

Final thoughts

This process is completed after examining all domains and individual pages that combine with two or more competitors, but not with your site.

After adding all appropriate to the spreadsheet, this task is completed.

Then you will have to send a spreadsheet to your client, manager or anyone who is responsible for prospecting links so that they can fill the remaining columns in the spreadsheet and prepare it for lend a hand.

Do you have a special process of gap analysis in the link that you would like to share? We are building a marketing library – connect with me is LinkedIn And you have your processes!